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1. Data analysis methods in quantitative research manual#
2. Data analysis methods in quantitative research code#

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Data analysis methods in quantitative research manual#

Due to this manual process, qualitative data analysis is a longer and more labor-intensive process than quantitative data analysis, which is another factor to keep in mind when deciding what type of data to collect. For example, to analyze focus group data, researchers could review transcripts or recordings and group similar sentiments together into categories.

Data analysis methods in quantitative research code#

To glean insights from qualitative data, researchers conduct a manual analysis of datasets and often code responses into categories. While quantitative data can be analyzed statistically and calculated into averages, means, and other numerical data points, qualitative data analysis involves a more complex system. Qualitative vs Quantitative AnalysisĪnother difference between quantitative and qualitative research is how data is analyzed. One person may say, ‘I liked the packaging and label colors’ while another may state, ‘It was the first one I saw on the shelf.’ These descriptive insights cannot easily be quantified into numbers, so they are qualitative. If the same survey asked an open-ended follow-up question: “Why did you choose the brand of ice cream you bought?” you would receive qualitative insights that are unique to each respondent. Qualitative data represent opinions or feelings and cannot be represented by a numerical statistic such as an average.įor example, if a survey asked 500 respondents the question “Did you buy ice cream today?”, and 300 responded ‘yes’ while 200 responded ‘no’, we would know that 300/500 or 60% bought milk, a quantitative fact. The primary difference between quantitative and qualitative data is that quantitative data represents data that can easily be measured or quantified, such as the number of people who have bought a product.

Difference Between Quantitative and Qualitative Data Jump to GeoPoll’s cheat sheet on qualitative vs quantitative research. While researchers can combine quantitative and qualitative methods to more fully answer their research questions, each has unique characteristics that should be considered throughout the lifecycle of a research project. Quantitative and qualitative research methods differ in several ways, including how quantitative and qualitative data is collected and analyzed and the type of insights that each method can provide.